New format for Spacevidcast dailies
Posted in Behind the Scenes, New Media, Spacevidcast on November 9th, 2009 by Bencredible – 6 CommentsWow!
I mean WOW!
The response to the last Spacevidcast daily was phenomenal and we’re only part way through the day! It is pretty clear that the community prefers the more creative, humor filled space news. By far our two most talked about daily clips are these:
There are some interesting data points when it comes to these two videos:
- We have had more subscriptions in the last week to our YouTube channel than the last 2 months combined.
- Most of the new YouTube subscriptions have come in within the last 8 hours (from the writing of this post)
- In addition to higher subscriptions we also have higher views. An average daily gets around 350 views a week whereas the Space Elevator has just under 1,000 views and the MRO video is on slate to get around 500 views by tomorrow.
Then there are some lessons learned as well as some lessons that are simply reenforced by looking at these stats:
- Content always trumps quality. We have been working so hard to improve the quality of our dailies that I forgot that we have to script everything better. To this end I ripped everything off the set and am starting from scratch. You’ll note there was no HDTV in the MRO video and the quality was poor (by design of course).
- People like humor. You can get space news in about a kabillion great places on the Internet. The same space news rehashed in video form is, well, boring and a waste of time. Adding our own unique spin to it is what makes it entertaining and engaging which is what we’re after.
- It takes a long time to produce good content. These videos took twice as long to produce as their straight news counterparts did.
We have already pre-shot most of the rest of the dailies for this week, so we may not have as much fun with those, but going forward we sure will. I think somewhere in 2009 I lost my way and started making Spacevidcast too much like a serious news show. That’s not true to who we are, it is not what people want and it isn’t where we should go. I got rattled by the very vocal minority that told us how horrible we were and how terrible it was that we gave everyone a voice and should take space travel more seriously. We were not good enough to play with the big kids was the general impression. Well screw that. The big kids are old and decrepit and can go mumble to themselves in a corner. We’re the new blood in space, we’re having fun with this stuff and we’re not going away. OH, and just because we’re going to have some fun with this stuff doesn’t mean we won’t get awesome interviews with astronauts. I have a feeling some of them like to have some fun too!